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Digital Campaign Manager

at Recruit Digital in Cape Town

Job Description:

The Digital Campaign Manager serves as an internal media expert, and is responsible for collaborating with internal and external partners to deliver best-in-class execution of media plans.

Duties & Responsibilities:

  • Source, execute, optimize and evaluate all elements of each media campaign. Be the bridge from strategy to execution.
  • Make real-time optimizations to the campaigns based on constant measurement and feedback especially with digital plans.
  • Work with salespeople to set all measurement metrics and KPIs for each campaign.
  • Work with other Campaign Managers to ensure best practice sharing and consistent processes and reporting.
  • Provide key learnings reports quarterly with recommendations for future plans.
  • Collaborate with brand teams to develop required content plans for digital media plans.
  • Understand the media landscape and look for opportunities to impact media plans with new partners and formats that could improve media performance.

Skills & Competencies :

  • This person needs to demonstrate strong communication and collaboration skills, analytical capabilities, and the ability to be agile to optimize plans in real-time.
  • They must also be flexible and willing to adapt as this role evolves and gets further defined over time.
  • Able to work in a pressured and highly deadline driven environment
  • Be passionate about online advertising and marketing
  • Experience in Datastudio, GA360 and Ad Manager

Minimum Requirements :

  • A senior certificate
  • An advertising / marketing or related qualification
  • Experience with programmatic media will be advantageous
  • At least 2 years digital campaign management experience is a prerequisite
  • Fully computer literate, with internet literacy a prerequisite

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Published at 31-10-2019
Viewed: 269 times