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Digital Performance Lead

at Recruit Digital in Cape Town

A leader in the South African retailer industry is looking for a performance lead to join their team!

The multi-channel Digital Performance Lead who be responsible for the implementation and delivery of all performance driven digital campaigns which includes: set-up, optimisation, trafficking, and reporting.

Minimum Requirements

  • Relevant diploma/ degree.
  • Minimum of 3 years' experience in managing Google AdWords and Facebook Advertising and Programmatic Display.
  • Familiarity with online advertising concepts such as Programmatic, Dynamic, RTB, banners, emailers, SEM, SEO, PPC, Mobile advertising, social media and other media opportunities.
  • Hold at least 1 Google Certification in AdWords, Analytics of GDN.
  • Experience in setting up and delivering Analytics Reports from one or more of the following: Google Analytics.
  • Strong Project management and time management skills.
  • Strong presentation, verbal and written communication skills.
  • Ability to work in a fast paced, deadline oriented environment.
  • Proficiency in Microsoft Office Suite (Advanced Excel), Google Analytics, DoubleClick, Adwords, Facebook Business Manager and Twitter Ads.
  • Experience with back-end tools for inventory assessment, and the ability to stay up-to-date with industry developments are essential for success in this role.
  • Keep abreast of new media channels and platforms.
  • Strong quantitative and analytical skills.
  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
  • Detail-oriented with exceptional critical thinking and problem-solving abilities.
  • Ability to prioritize and multi-task, work successfully with teams, and work under pressure.

Job Specification

  • Implement and manage performance driven campaigns across all required digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs across business units.
  • Develop and execute digital media plans, including manage day-to-day plan changes, optimisation, reporting and maintenance.
  • Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.
  • Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line advertising planning.
  • Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
  • Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
  • Track campaign fulfilment in status documents and deliver monthly campaign reports, with proactive recommendations with regards to optimisations.
  • Participate in in-house training programs and where applicable attend necessary, seminars, conferences, and workshops.
  • Research and compile competitive data.
  • Assist in analysis of research to develop strategies and tactics.
  • Respond to competitive requests, compile and implement an action plan for tactical opportunities.

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Published at 30-07-2019
Viewed: 339 times