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Full-time
Data Analyst (mid level)

at Recruit Digital in Cape Town

One of the leading advertising firms in Cape Town is looking for a Mid-level Web Analyst who is passionate about the role of analytics and how it

can be used to impact the user experience. You will join a dynamic and fast-paced environment and work with

cross-functional teams designing, building and rolling-out user experiences that deliver on our clients' vision and

strategies.

Roles and responsibilities

- Be the Growth Team's expert on our client's email, mobile, website and social media data.

- Analysing client's key performance metrics and competitive trending

- Plan and conduct analyses to uncover insights and identify opportunities to optimise customer

experiences

- Directing queries and analysing databases and logs to produce daily, weekly and monthly reports

- Develop reporting to assess optimisations for continuous improvement and iteration

- Making recommendations regarding process improvements and helping develop performance policies

and procedures

- Formulating and fleshing out ideas for testing and experimentation, guiding colleagues on other teams

through the testing process, and providing final analysis and recommendations.

- Assist with the design and execution of A/B and multivariate tests to optimise the customer experience

and maximise conversions; analyse results to provide insights and recommendations on optimising the

customer experience

- Manage and build dashboards and reports that allow clients to perpetually assess the health and

effectiveness of their email, social, web and mobile outreach, as well as their campaigns and marketing

efforts.

Qualifications & Requirements

- Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics,

Google 360, Google Tag Manager, Facebook / Twitter / Instagram reports.

- Google Certification

- 1-3 years of experience analysing digital data

- Solid understanding of the field of digital marketing

- A passion for data. You are comfortable with exploratory analysis and statistical techniques. Your

curiosity for insights drives you to find meaningful patterns and trends in the data. Experience with data

visualization tools such as Tableau is a plus.

- Ability to think creatively about new tactics we might test, and to support and collaborate with the client

and colleagues in brainstorming and ideation

- Strong communication and presentation skills, and the ability to convey complex and technical

information to non-technical audiences in a way that is not just comprehensible, but inspiring

- Good relationship management skills



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Published at 01-11-2018
Viewed: 316 times