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Full-time
Head of Content and Social

at Recruit Digital in Johannesburg North

Head of Content and Social

My client, a leading retail giant are searching for a head of content to guide their teams into the e-commerce space.

The main roles and responsibilities of this position are as follows:

1. Social Media Content Management and paid media

- Develop the content strategy for the business focused on online and social channels, social content and paid media strategies.

- Manage the team who is responsible for social media execution and community management

- Work with the creative team to define the voice and personality of the brand on Social and ATL channels

- Ensure the content created resonates with our target markets and is relevant and appropriate for each medium.

2. Content

- Responsible for ensuring content in newsletters / online (website) / other channels is on brand

- Manage the digital copywriters to ensure on time / on brand delivery

- Consult on ATL content to ensure amazing content is delivered (broadsheets, radio, tv)

3. Liaising relevant stakeholders (departments, brand & stores)

- Contribute to strategy and planning meetings when appropriate.

- Work with marketing teams and other departments regarding their needs for content in the business.

- Ensure the correct information has been obtained from relevant departments regarding promotions or campaigns that are relevant to that department.

- Ensure that the content meet the needs of the promotion/ campaign as per the department's requests.

4. Reporting

-Ensure the team delivers timeous reports on positive and negative sentiments and monitor such levels.

- Report on potential brand attacks.

- Prepare regular summary reporting for senior management.

Requirements

Matric/Grade 12

Tertiary education in marketing/related field.

5 - 8 years experience in digital marketing and social media.



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Published at 22-06-2018
Viewed: 856 times