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PPC Specialist

at Recruit Digital in Cape Town

Paid Media Specialist


The Paid Media Specialist will be responsible for planning, implementing and optimising display, search and video campaigns on behalf of clients. This role requires the ability to operate on both a strategic and tactical level - from planning, to implementation, to reporting.

The Paid Media Specialist will partner with the agency's internal teams (KAM, PM, Creative, Strategy) to:

- manage and optimize media buys (including digital display, search, social, mobile etc.)

- will also monitor the evolving media landscape and help develop best practices for the agency

- develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter, Programmatic and other premium media providers


- Work with the internal teams (KAM, Strategy, PM) to understand campaign goals and target market

- Present proposals/strategies and media schedules to relevant stakeholders (internal & clients)

- Plan, design, and build paid search, social, display and video campaigns across multiple platforms

- Handle the buying & negotiating of media across various vendors for campaigns - ensure best rates negotiated on behalf of client

- Monitor and manage multiple client campaigns

- Proactively expand and improve campaigns based on client's business needs / KPIs

- Provide regular and ad-hoc reporting and analysis on campaigns - present reports & media performance to clients when required

- Some clients may require a level of account management, whereas other clients will have a dedicated KAM team - excellent interpersonal skills is very important

- Stay up-to-date on latest platform changes, new channels, media landscape and best practises - share knowledge and best practise with the team

- Working with / training junior team members to help upskill the media team

- Representing Hellocomputer and the media team at industry events

- Actively identify areas for client growth & media opportunities to help drive revenue


- Minimum 4-5 years of experience with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising and analytics

- Ability to analyse data and trends in order to continually optimize media campaigns for efficient ROI

- Strong experience with Google Adwords - annual certifications required

- Facebook Blueprint - ongoing learning

- Strong experience with social ad platforms such as Facebook, LinkedIn, and Twitter

- Excellent interpersonal skills as the role requires working with a variety of teams internally and externally

- Understanding of Google Analytics and Google Tag Manager

- Detailed report creation for paid campaigns

- High attention to detail, strong problem-solving skills, analytical mind-set and ability to meet deadlines

- Proficiency in Word, Excel and PowerPoint

- Able to build compelling reports

If you are interested, send your CV and motivation to

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Published at 18-04-2018
Viewed: 619 times