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Full-time
PPC Specialist

at Recruit Digital in Cape Town

Paid Media Specialist

DESCRIPTION:

The Paid Media Specialist will be responsible for planning, implementing and optimising display, search and video campaigns on behalf of clients. This role requires the ability to operate on both a strategic and tactical level - from planning, to implementation, to reporting.

The Paid Media Specialist will partner with the agency's internal teams (KAM, PM, Creative, Strategy) to:

- manage and optimize media buys (including digital display, search, social, mobile etc.)

- will also monitor the evolving media landscape and help develop best practices for the agency

- develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter, Programmatic and other premium media providers

RESPONSIBILITIES:

- Work with the internal teams (KAM, Strategy, PM) to understand campaign goals and target market

- Present proposals/strategies and media schedules to relevant stakeholders (internal & clients)

- Plan, design, and build paid search, social, display and video campaigns across multiple platforms

- Handle the buying & negotiating of media across various vendors for campaigns - ensure best rates negotiated on behalf of client

- Monitor and manage multiple client campaigns

- Proactively expand and improve campaigns based on client's business needs / KPIs

- Provide regular and ad-hoc reporting and analysis on campaigns - present reports & media performance to clients when required

- Some clients may require a level of account management, whereas other clients will have a dedicated KAM team - excellent interpersonal skills is very important

- Stay up-to-date on latest platform changes, new channels, media landscape and best practises - share knowledge and best practise with the team

- Working with / training junior team members to help upskill the media team

- Representing Hellocomputer and the media team at industry events

- Actively identify areas for client growth & media opportunities to help drive revenue

REQUIREMENTS:

- Minimum 4-5 years of experience with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising and analytics

- Ability to analyse data and trends in order to continually optimize media campaigns for efficient ROI

- Strong experience with Google Adwords - annual certifications required

- Facebook Blueprint - ongoing learning

- Strong experience with social ad platforms such as Facebook, LinkedIn, and Twitter

- Excellent interpersonal skills as the role requires working with a variety of teams internally and externally

- Understanding of Google Analytics and Google Tag Manager

- Detailed report creation for paid campaigns

- High attention to detail, strong problem-solving skills, analytical mind-set and ability to meet deadlines

- Proficiency in Word, Excel and PowerPoint

- Able to build compelling reports

If you are interested, send your CV and motivation to tanya@recruitdigital.co.za.



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Published at 18-04-2018
Viewed: 619 times