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Full-time
Digital Marketing Coordinator

at Recruit Digital in Lanseria

Our client is a property management company with a variety of hotels and lodges across South Africa.

We are looking for a Digital Marketing Coordinator to develop, implement, track and optimize our digital marketing campaigns across all digital channels and maximize our organisation's multi-channel communication strategies.

DESCRIPTION:

Duties and responsibilities


  • Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Develop SEO strategies to increase the number of visitors to our website.
  • Develop and integrate our content marketing strategies into all digital platforms.
  • Create shareable content appropriate for specific networks to increase awareness for both our brand and the property.
  • Providing accurate reports and analysis to partners and senior managers to demonstrate effective return on investment (ROI), for all digital campaigns.
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • Make use of web analytics software to monitor performance of the website and make recommendations for improvement.
  • Develop, implement and track performance of paid online media placements.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.

REQUIREMENTS:

Skills and knowledge


  • Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimising Google Ad words campaigns.
  • Working knowledge of Adobe Photoshop and Illustrator essential (PC & Mac).
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • MS Outlook, Word and Excel (Advanced)
  • Excellent Communication Skills
  • Ability to work under immense pressure
  • Understanding of Search engine optimisation implementation and PPC campaigns
  • Excellent Writing skills

Minimum qualification/s and requirements


  • Matric/Grade 12
  • Min 2 years digital marketing experience
  • Own car. Travel is required for this position as you would work in different locations in Johannesburg



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Published at 30-11-2017
Viewed: 728 times