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Full-time
Social Media Manager

at Recruit Digital in Cape Town

My client is a highly popular retail chain in South Africa. They are looking for a proactive, energetic Social Media Manager with a proven track record. The salary for this position is highly negotiable based on experience.

The Social Media Manager will deal with customer relations, clients, events, social media across all channels. The ideal candidate will have agency experience producing content for the social media channels, social media strategy, community management as well as analytics and reporting.

REQUIREMENTS

- Relevant tertiary qualification in either Digital Marketing, Journalism & Media or Copywriting and retail experience would be advantageous.

- Minimum of three years experience as a Social Media Manager from a reputable digital agency or similar environment

- Ability to work under extreme pressure

- Solid, creative writing skills

- In-depth understanding of digital marketing best practices.

- Experience working on digital projects involving multiple and/or digital agencies in a collaborative manner.

ROLE AND RESPONSIBILITIES

- Together with the Head of Digital, plan, oversee and implement the social media strategy for the brand and ensuring all content aligns with the brand plan and all content is relevant for users and platform/channels.

- Establish, plan and execute the social media influencer strategy

- Keep up to date with emerging social media trends and technology to continually improve the social media offering and develop social media opportunities.

- Increasing followers on all social media platforms.

- Set social media channel targets and KPIs eg. Followers, reach, engagement, etc

- Ensure accuracy, relevance, and appropriateness of all content across all social channels, this content includes paid media and video content.

- Develop a content calendar and posting schedule across all platforms ensuring a constant supply of relevant content as well as plan tactical content.

- Manage and educate the internal and stakeholders to ensure the social media content is in line with the brand plan and CI.

- Manage and plan customer relationship management processes, strategy and stakeholders (customer services team).

- Resolve customer service issues and create positive PR opportunities and increase positive brand sentiment.

- Build relationships with and engage with users on social channels

- Manage and optimise the paid-for advertising budget on social media channels and plan social media expenditure for all campaigns.

- Monitor competitor brands activity in the social media space.

- Educating the wider marketing team to explain the importance of social media and the capabilities of social media channels via regular workshops.

CORE COMPETENCIES

- Pro-active with a can-do attitude

- Excellent verbal and written communication skills

- Innovative and agile with a genuine love for social media

- Problem-solving ability

- Strong sense of accountability and operational excellence

- Ability to work as part of a team

- Abililty to work on multiple projects

- Understand media and different targeting capabilities of the different social platforms and the ad formats.

 



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Published at 04-09-2017
Viewed: 491 times