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Channel Manager

at Recruit Digital in Johannesburg

 Position Summary

The Channel Manager is the appointed administrator for clients’ corporate social media communities and interacts with customers and fans in real time on various web platforms.

This position is responsible for moderating User Generated Content that appears and escalating any issues to the appropriate internal/client teams. The Channel Manager also acts as a liaison across the Internet; participating in real-time online conversations, answering questions, offering solutions and mediating conversations. They create content for feeds and to spark discussion on various social networking sites.

Minimum Qualifications

  • Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
  • 3 years experience managing social media platforms or communities for brands
  • Prior experience or training in advertising, PR, online marketing or similar field

Primary Responsibilities

  • Assist with conceptualising, creating, and presenting social media strategy and integrated marketing campaigns
  • Identify threats and opportunities in user-generated content surrounding client’s brand
  • Serve as ‘mediator’ of the brand, participating in real-time conversations that surround our content and the brand
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  • Communicate and coordinate with Account Management, Production and Strategy/Planning teams to ensure that community strategy supports overall brand goals and objectives
  • Participate constructively in inter-department and cross-service line communications
  • Build and maintain our content distribution network by way of social media channels
  • Serve as the initial point of contact for inbound requests
  • Effectively interpret the direction of strategy/planning and creative leads
  • Enforce the Social Media Guidelines as defined by the brand
  • Escalate User Generated Content, where appropriate, to internal and client stakeholders
  • Utilise social listening tools to generate insights
  • Summarise insights and conversations to create actionable, client-facing reports that lead to optimisation
  • Schedule and organise content from multiple departments on a daily basis
  • Tag and title content with an understanding how the chosen words impact search traffic and rankings
  • Manage and track link building campaigns
  • Create and update daily, weekly and monthly reports on channel performance
  • Establish metrics, gauge performance and recommend improvements on a regular basis
  • Proactively escalate issues, observations, opportunities, and insights to agency management

What You Need to Possess…

  • Stays abreast of new social media tools, best practices and how other organisations and companies are using them so that the company can continue to be an early adopter of these technologies

  • Deep understanding of social universe
  • Actively engaged in wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
  • Ability to not only lead a project but work as part of a team in large or small groups in a collaborative fashion
  • Considered a go-to person in your area of concentration by others on the social team
  • Communicates and coordinates effectively with account management, production, strategy/planning teams and others within the social team to ensure that the work (1) supports overall brand goals and objectives and (2) is aligned with the rest of the agency marketing plans

  • Experience sourcing and managing content development and publishing

  • Experience developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities
  • Demonstrated expertise in engaging and activating community groups
  • Demonstrated ability to produce community management guidelines and documents that reflect the holistic understanding and implementation of the role of social media and its effects.
  • Discretion to identify threats and opportunities in user-generated content
  • Outstanding organisational skills and ability to handle multiple projects simultaneously

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Published at 14-07-2017
Viewed: 780 times